It is also an advocacy organization that aims to change the representation of women in the news media. Monitoring Traditional and Online Media. 9/10. 208 UNHCR > USING SOCIAL MEDIA IN COMMUNITY BASED PROTECTION: A GUIDE USING SOCIAL MEDIA IN CBP - CHAPTER 11 MONITORING, EVALUATION AND LEARNING • Performance monitoring: Measures progress towards specific results in relation to a plan. We describe an in-depth case study of Starbucks, a firm widely regarded as a leader in corporate use of social media. Media monitoring emerged in middle 1800s as press clipping services in Europe. The top part of the consumption section applies to Azure Monitor core only. 12. Media monitoring is the process by which a company keeps track of its media coverage. Traditional Print - We have a network of thousands of partners that deliver the world's print media directly into the Signal® platform before, or immediately after publication. 1 Tasks of the Media Analyst 19 3. Sprout’s social listening tools comb through your post comments and mentions to create a sentiment summary. Digital Media_M. It is often performed using third-party media monitoring and analysis tools. Traditional Media Monitoring Director September 16, 2022 Whether you are a seasoned communications professional or you were just handed an assignment to start monitoring media coverage for the first time, it’s important to be methodical about your approach. 13 reviews. EXL Media is a full-service media agency and certified woman-owned business that’s based in Nevada. This is one of the KPI scorecard examples that is focused on marketing activities performed on social media. We provide real-time monitoring of all media types including online, print, and broadcast. Traditional methods of food-safety monitoring such as the detection of pathogenic bacteria in food are generally based on the use of culture media. They are moving to. Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. Talk to any PR practitioner whose career started before 2000 and they will likely regale you with tales of “clip books”—literal binders full of newspaper and magazine clippings. It is a great way to improve and expand. 281), social media have generated. It delivers insights on any given search term and metrics on owned and earned media performance. TV, radio, and print are still important sources of news,. It’s another news monitoring tool that covers traditional and digital media. D. procedures that emphasized traditional media monitoring (e. Our market-leading, cloud-based media monitoring software captures and delivers news across broadcast, online, print and social with rich analytics, customisable reporting options, alerts and more. Media monitoring service is widely used in public relations to track press releases and stay on top of all pieces of data concerning your client. international media conglomerates B. Google employs one of the easiest social media tracking methodologies known as Alerts. Zignal Labs is one of an emerging group of providers that are venturing beyond social media monitoring to provide a. Yet, despite the pandemic, the media sample was the highest. Of particular relevance, aptamers have been selected and used to develop biosensors for environmental contaminants such as heavy metals, small-molecule agricultural toxins, and water-borne bacterial pathogens. The primary constraints are scope, time, and budget. 1. Crisis detection and response. Study with Quizlet and memorize flashcards containing terms like In addition to reaching local television audiences, superstations also transmit content to __________. With a solid media monitoring tool, you can say goodbye to vanity metrics and actually measure what you should be to see benefits and growth. Social media versus traditional media is just a lot less expensive. Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspapers, magazines, and billboards. Media monitoring provides a competitive edge to PR teams that harness the tools for optimization versus passive tracking. Although much stock has been put into self-published information, curating content is only half of the equation. — Monitoring of social media and traditional media in one system — PR reports and analytics — Competitive analysis — Online alerts 24/7The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 44 key markets worldwide. A premium media intelligence tool is a worthwhile investment for the best service in terms of traditional and digital media monitoring. You can use this data to identify and troubleshoot problems with the network. 5 Media Monitoring Tools (That Won’t Break the Bank) Tool #1: Respona. Media monitoring tools are the apps, software, and methods used to scour traditional, broadcast, and social media for relevant news, stories, and discussion. Capitol — and the ensuing actions taken by social media platforms — suggest that we may be. Media monitoring can be done manually, by individuals who review and summarise media content, or it can be done using specialized software that can automatically track and analyse large volumes of media content. For organizations seven functional building blocks of social media proposed by Kietzmann et al. Combine that with human interpretation and you have a comprehensive overview. 3 Media Analysis: What Are We Trying to Determine? 21 4. SCOM MI uses the traditional Ops Console running in the cloud. Dipayan Ghosh. Our team of expert media analysts will take care of everything! Learn more about our media intelligence services →. While you wait for information from the newspaper to the next morning, social. It monitors across all relevant platforms. Broadcasting frequencies are limited and are carefully regulated by governments. The top part of the consumption section applies to Azure Monitor core only. This article explores the top. Keeping up with the story that goes with their brand becomes a huge advantage. Media monitoring is a process of collecting publicly available pieces of information mentioning a particular topic. These boutique agencies can steal share by using insights from the largest data players to produce enhanced services, such as highly tailored, industry. Traditional media monitoring – press, radio, television. The violence at the U. These methods still represent the first choice for many food testing laboratories as they are sensitive, inexpensive, easy to use, and give either qualitative or quantitative information on the number and type of viable. social, online, and traditional media channels to gather posts and information. A. Many providers also offer social media subscriptions on their platform (like us). Note: There will be a unified standard covering traditional, online, and social media channels before the end of. In the early times, the keywords were clipped from printed publication. It’s a place where you’re going to find the most popular mentions alongside a set of stats: This example does not present any data from social media because we excluded them while creating the project, so it’s only. With the proliferation of media outlets and content, it becomes ever more difficult to do this monitoring effectively. That’s a heck of. d. PR evolution #3: 24-hour news channels and the rise of social media. Describe the evolution and current role of different media, like newspapers, television, and new media. Social Media CRM Software. Since 2001, we have invested in proprietary technology to capture content from more than 270,000 global news sources, social. 7. Integrating traditional media into your media monitoring strategy can provide a more comprehensive and well-rounded view of public sentiment and market trends. Digivla is a pioneer in media monitoring services in Indonesia. You can test the relevance and importance of this method in terms. It helps you with social media publishing, social reporting, social media inbox, team collaboration, social CRM, and social media monitoring. A. Measuring media coverage and mentions can sometimes be dismissed as a vanity metric. Input monitoring, which. See more5 Media Monitoring Tools (That Won’t Break the Bank) Tool #1: Respona. From content creation and customization to influencer marketing and ad monitoring. From individuals, celebrities, politicians, influencers or companies. Until a few years ago, the consensus was that traditional media (TV, radio, print newspapers) were in steep decline, and digital options were rising. Here’s a look at some of the trends across traditional media in T&T for the month of August. Access up-to-the-minute clips from local, state, and national sources. Go beyond traditional social listening & media monitoring. Founded in 1994, they bring years of experience to the table and are listed as the. Study with Quizlet and memorize flashcards containing terms like measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company's performance because a) neither of these options b) some industries generate a generally high level of negative posting regardless of their. DHS/OPS-004 – Publicly Available Social Media Monitoring and Situational Awareness Initiative System of Records Notice (SORN) 6. Discussion of the media's functions within electoral contexts, often focuses on their "watchdog" role: by unfettered scrutiny and discussion of the successes and failures of candidates, governments, and electoral management bodies, the media can inform the public of how. Demonstrate awareness of the social homogenization and social fragmentation that are occurring via modern society’s use of technology and media. Currently, with dozens of options available for Media Monitoring Software in the market – finding the right Media Monitoring Software of September 2023 can be tricky. And that's the difference. g. Real-time monitoring of feeds from Twitter, Facebook, LinkedIn, Instagram and more than 60,000 global news outlets in 250+ languages in 191. television and radio broadcasting and newspapers). Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. Entry level: $97 per month. Respona is a tool that has a unique story because it was developed internally by Visme to help us in our blogger outreach efforts. Media monitoring software scans selected social and news platforms for mentions of specific keywords and hashtags. Third. 19KE5022Q0010 Traditional Media Monitoring Services" It is important to make sure the submission is made in specific size and format; in MS-Word 2007/2010 or MS-Excel 2007/2010 or Adobe Acrobat (pdf) file format. Product Description. media monitoring. Social Media vs Traditional Media: The Biggest Differences. Media monitoring and analysis service– A firm that aggregates information gathered by traditional and social media content providers, using its software to compile and analyze that information – sometimes further refined by human analysts. or browsing online. Traditional media sources such as TV, print news, magazines, and others still play a vital role in shaping Indonesia’s public opinion and influencing consumer behavior. Traditional Media Monitoring Assignment. Study with Quizlet and memorize flashcards containing terms like Social media is any tool or service that uses _____ to _____conversations. Many media will write about your client or organization and its products/services. SWIX Analytics ($) | This tool tracks 75 social media metrics in one dashboard, enabling you to measure your social media influence. Traditional media such as television, radio, and print ads have the advantage of being able to reach large audiences quickly and effectively. ”. 2013, p. Traditional Media: Still More Credible and Influential When it comes to monitoring strategy, one of the of the biggest mistakes many organizations make is relying too heavily on common narratives about the media. Traditional monitoring solutions waste PR teams’ time with inaccurate contact info and disjointed workflows. b. Used extensively for measuring television viewership. Well-suited for large. : Standards area: Traditional media measurement. People had to manually search for articles containing specific topics, and cut and paste them into a dedicated. PR tracking. Besides collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more. TRADITIONAL & NICHE SOCIAL MEDIA Prescient leverages a battery of social media and open-source monitoring tools to provide holistic coverage of chatter referencing our clients. The headline is misleading—we don’t think it’s an either/or, but a both/and situation. b. The Sprout Social Index found that: 76% of consumers notice and appreciate when companies prioritize customer support. Media acts as a mechanism for the prevention and investigation of allegations of violations or malpractice. Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day! Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs. traditional media to question gender stereotypes and men’s conventional roles. Mediastow is the award-winning expert media monitoring, analysis and evaluation agency in the Middle East. Listening, engagement and thought leadership are now three areas that PR pros manage. Traditional media monitoring Though less modern in terms of the digital age, traditional media monitoring is a constant that people often fall back on. ”. 3. The new Traditional Security Checklist consolidates all checks into one document and is more granular both in the increased number of checks (151 total versus. com suggest that the tool, while can be used by businesses of all sizes, works best for small businesses (<50 employees). txt) or read online for free. VeeTrack’s Media Tracking and Monitoring empower your brand communication and Public Relation efforts. Digital Media Electronic devices and media platforms such as computers, cell phones, the Internet, digital video, social networking sites, video games, and virtual worlds that allow users to create, communicate, and interact with one another or with the device or application itself. Summary. 6. About us. 00. The allure of the best media monitoring tools is undeniable, presenting an enticing proposition for any PR professional. Thailand faced the second wave of the COVID-19 outbreak in late 2020. Media Vantage offers media monitoring services to a diverse range of clients and they have been doing it for 18 solid years. Agorapulse is a robust social media planning platform with great social listening and reporting features that top companies like Ogilvy, Confluent Health, and West Virginia University use. Gather insights from traditional sources. Social media companies have weighed in on the issue of social media monitoring by law enforcement, and some platforms have modified their policies to expressly prohibit their user data fromNews. Together, they create a much stronger and much more effective and successful marketing campaign. ) sources. An overview of traditional media with examples. Monitoring is the PR/Alert and Listening is the Intelligence/Analytics part. Traditional media outlets such as newspapers, television, and radio continue to play a significant role in shaping public opinion. New media is a form of inbound marketing, where businesses interact with individuals who sought them out. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Specifically, social media sentiment analysis provides context for your customers’ conversations around. interest, which greatly exceeds that of a traditional survey approach. Time sensitive only—transfer of traditional social media applications to mobile devices to increase immediacy (e. Traditional media have a widespread, yet targeted reach. They would clip the articles and paste them into. The past. 1. , internet news portals) has brought huge change to the way information is conveyed, cannibalizing much of the space of traditional media (e. The Association for Measurement and Evaluation of. Enclosed is a Request for Quotations (RFQ) for Traditional Media Monitoring Services. These keywords will be used to identify relevant conversations and mentions on social media platforms. extent the lack of coverage by traditional media. Some media monitoring services also offer alerts and notifications when specific keywords or phrases are. In the 1800s, media was limited to print only. Monitoring and Listening apply to Social and Traditional Media. 40,000 data and online news sources. Traditional monitoring was focused on two categories: Print monitoring (Newspapers and magazines) Broadcast monitoring (Radio and television stations)July 20, 2023 Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time. Latonero and Shklovski (2011) investigated the use of social media by the Los Angeles Fire Department (LAFD) in 2009. Developing a Traditional Media Strategy - Free download as PDF File (. For example, media presence at voting and counting centres is critical to preventing electoral fraud, given that full. Audience intelligence. c. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. It should also be mentioned that during the last two monitoring periods, even the traditional media (TV and print media) became more active. Call back +38 095 075 90 17. You can better target your media message. CyberAlert is a software that provides: news monitoring, press clipping, TV broadcast news monitoring, and monitoring of consumer generated media (consumer discussion / word-of-mouth tracking). )Social media marketing only works if lead generation is your goal. This information is usually described in project documentation, created at the beginning of the development process. For example, the traditional media may face conflicts of interest related to their relationships with firms (through advertising partnerships) or consumers (through subscription income) (e. Custom media monitoring, briefs, and analysis… done for you. Quantitative monitoring – some possible approaches. occur. Media monitoring - Everything you need in one place. Talkwalker. Brand24’s social media monitoring feature is one of its hallmarks, as it tracks brand mentions,. Which of the following statements about traditional and social media is most accurate?Local traditional media monitoring companies are being reduced to providing support to their younger more agile social listening counterparts. Set up a social and traditional media monitoring system to access key channels, communities, and conversations, including free monitoring and analytical tools. The report is prepared in PDF format, which makes the document easy to read on every electronic device able to read such files. This might mean. AI and social media go hand in hand to improve marketing operations and provide better user experiences. Information with regard to urgent issues with a potentially significant impact will require immediate action. SCOM MI uses the traditional Ops Console running in the cloud. Put differently, whereas traditional propaganda and state media systems had to rely exclusively on changing beliefs, information control and channeling strategies now also directly affect. Trend Hunter. the content on social media sites can rarely be controlled by marketers. Pricing: 14-day free trial; paid plans start at $79 per month. Monitoring tools for both traditional and social media are must-haves for a PR pro’s arsenal. In today’s world, media monitoring must include more than just print, extending to online, broadcast and social media. Choose keywords, phrases or hashtags that are associated with your monitoring goals. Here’s a brief list of tools you can use to measure traditional media channels. What you will learn: Social Media Monitoring of Traditional News Media WebsitesTherefore Social Media Monitoring is indispensible • Social Media Monitoring Tools enable enterprises to have access to real customers’ opinions, complains and questions at real time in a highly. Differences. We provide real-time monitoring of all media types including online, print, and broadcast. Founded in 1994, they bring years of experience to the table and are listed as the highest ranked media buying agency on Clutch. , the role of journalism in creating news,. The most immediate benefit of social media monitoring is that it makes your customers feel heard and supported. by processing incoming posts as a data stream and monitoring the posts in real time . The analysis looked at 20 months of traditional media coverage—print, broadcast and web-based content—beginning in September 2019 through April 2021. The No. Today, the monitoring game is not just about measuring written news articles and social media discussions but encompasses a broader spectrum of content. Yet at the end of the day, it’s hard to disagree that social media simply offers more — for better or worse. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Zignal Labs takes media intelligence real time. Product Description. All quantitative media monitoring of election coverage is likely to focus on the time allocated to different parties or candidates. 76% of consumers value how quickly a brand can respond to their needs. 6 Numerous research studies have been conducted on the outreach and impact of television programmes and movies on popular culture since the early 1960s. Over 100 business dashboards for Executives, Sales, Marketing, Social Media, and more. Investment in media monitoring software is on the rise because digital advertising will overtake TV as the number one for global ad spend in 2022. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees. Crisis communication extends beyond social media platforms. Brand24 is a comprehensive tool that gathers in real-time publicly available mentions on social media and from other online channels and analyzes them accurately. The point is to provide digital experiences that go beyond just content. The first item on our list, and one of the more standout media monitoring tools on the market, is the software Trend Hunter. The majority of mentions for keywords including NGC, Petrotrin and Heritage Petroleum. | Audience Intelligence. Moving into the 2020’s a wide range of SaaS (Software as a Service) companies provide media monitoring services although most are quite segmented and only offer traditional OR social monitoring. Besides collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more. Social media surveillance refers to the collection and processing of personal data pulled from digital communication platforms, often through automated technology that allows for real-time aggregation, organization, and analysis of large amounts of metadata and content. their engagement efforts are focused on the use of journalists and traditional media. We have been supporting our clients with comprehensive, accurate, and intelligent media monitoring and analysis since 2011 to help them make the right decisions and grow their businesses. The headline is misleading—we don’t think it’s an either/or, but a both/and situation. The tool monitors what consumers post on social media platforms such as Facebook, Twitter, Taringa!, Qzone, and VKontakte (VK), as well as on digital forums, blogs, and websites. Here’s. The inclusion of traditional media in public relations executions aids in the elevation of a brand’s image. The MIRA team started off by setting up keyword searches for each delivery app brand and analyzing compiled coverage within our premium collection of US-based media sources. Crisis communication extends beyond social media platforms. Matter of fact, the Sprinklr post goes on with metaphors: Abstract and Figures. Media monitoring is one way to keep track of the media’s performance on gender. 13 reviews. 4. They complement each other so well and each makes up for whatever is lacking. This is a great way to read between the lines and observe, on a large scale, how people are reacting to certain posts, campaigns or your brand in general. Fostering citizen-led social media use through Volunteer technology communities. User Satisfaction. Note: These metrics will be integrated with metrics for social media currently under development by the end of 2012. We make it easier for you to track the reach of your story across various digital and traditional media platforms. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing. Traditional Media Monitoring. g. Second, marketers are striving to simplify, streamline and adjust media plans in real-time by using programmatic buying and leaning on agencies for strategy, planning and execution. They may, nonetheless, engage in social media monitoring and other forms of digital surveillance (Table 1, cell 6). )Social media marketing is difficult. Purpose – The purpose of this paper is to clarify the aims, monitoring methods and challenges of social media monitoring from the perspective of international companies. Meltwater tracks online news, social media platforms, print media, broadcasts, and podcasts. With the ability to analyze coverage on social and traditional media outlets, it’s perfect for teams that want to keep vigilant across the web. Media monitoring back then consisted of going through all the printed media of the day and cutting out articles, mentioning your brand. . streaming video services D. , the role of journalism in creating news,. I just spent the last eight weeks analyzing the state of social and traditional media monitoring software and for my 2020 Media Monitoring Buyer’s Guide and here are the top takeaways: Breadth of coverage. 8. Digital communication. m. Evolving from a traditional press clipping service, Newz Group’s current comprehensive media monitoring portfolio includes print, online, television, and social media options. C. A social media monitoring. read, view, and/or hear) coverage discussing whatever it is you're tracking. 4. Google Alerts. Brand24 is a media monitoring and reputation management tool whose features include mention analytics, influence score, and sentiment analysis. News. Nielsen Ratings. Media monitoring helps save a lot of time and lets companies develop newer strategies and plans for the future. Social media. Every plan offers SOS alerts, crash detection, and. Social media monitoring now serves as an important tool in the security operations center. This watchdog role extends from accountability of officials and their actions while ‘in office’ to entire processes. Tool #2: Google Alerts. gov. Talkwalker is a powerful PR monitoring tool that helps brands measure and track their online presence over extended periods of time. In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio and television stations to passive recipients of content – viewers or listeners. 3. Written by: Ranelle Sykes, Chief of Party, Kenya DOC Facebook Linkedin Twitter Knowing what media outlets—including local TV and radio stations, and print and digital publications—are reporting is critical for organizations to understand how their information is reported and perceived. On the other hand, social media listening can address your long-term needs by providing valuable insights that will be used for developing and improving strategies or coming up with new campaigns. , traditional. Custom media monitoring makes it easy to track and measure traditional, broadcast, social media, and. Similar to the traditional form of clipping services, media monitoring services scour and monitor online and print media, as well as social media platforms, journals, reports, and review sites. New media is known for its cost-effective marketing methods. Case studies of how Meltwater has helped businesses get through the evolving media. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. Media monitoring is defined as the activity of critically observing public information on the internet and across media platforms, looking for keywords and search. It can also can send monitoring data to Power BI for visualization. Everything is automated and as accurate as possible, through the leaps in advancement in artificial intelligence (AI) and machine learning. g. On the other hand, with digital media and PR, it’s all about digital marketing strategies that are utilized to boost a company’s. MicroStockHub/Getty Images. Monitoring includes the continuous assessment of programmes based on. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of. For instance, the cost of a single 30-second commercial on this year’s Super Bowl topped $4 million. Social media monitoring is typically done for the short-term with the intention of providing an immediate response. The Azure portal. Traditional Media Monitoring. 1. Digital & Traditional Print. Social media offers more control over the message than traditional media. Regardless of your political affiliation, keeping an eye on the news during a political campaign is essential. On the other hand, social media monitoring shows you what’s being discussed about your brand in real-time. We’ve developed a unique blend of technology and human curation to give you comprehensive coverage and guaranteed relevance. Muck Rack is the new standard in public relations management (PRM) software. For. While many platform providers claim to have the broadest coverage, the only way to see whether or not they monitor the outlets you’re. Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword. Stay informed with access to tens of thousands of media sources nationwide. As a country’s whose economy is reliant on our oil and gas sector, it’s no surprise that there were over 400 industry mentions for just traditional media alone. Print media publications including The. Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time. Examples of Traditional Marketing. About us. Similar to the above, where the PR pro controls the publication date and time of a social media post, social also offers greater control over the message. Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. Circulation Figures. Other relevant, but less urgent, information can be more gradually incorporated into policies. In order to investigate the impact of social media monitoring on a firm’s market understanding and performance, and how to manage online rumors, two complementary studies are conducted on visitors’ engagement and three aspects of engagement. Online – from global and local sources to blogs and online magazines – millions of articles worldwide in real time. Meltwater. Today, the monitoring game is not just about measuring written news articles and social media discussions but encompasses a broader spectrum of content. From here, the UAE media landscape grew and a lot of effort was made to appeal to the diverse population of the Emirates. Unlike traditional research, social media provides a continuous stream of verbatim feedback. Media monitors measure bias by comparing media reporting to their own understanding of events, as influenced by a variety of sources. Using the 3-M framework, we identify the challenges social media introduce and. Attention-grabbing advertisements on traditional media platforms such as television, radio, and billboards can create a sense of urgency, making. No wonder they do so since even the name implies it’s all about monitoring social networks. Traditional Media: Still More Credible and Influential When it comes to monitoring strategy, one of the of the biggest mistakes many organizations make is. LexisNexis is the most comprehensive media analysis and news monitoring service on the market. national television audiences C. g. Sprinklr Media Monitoring & Analysis leverages the world’s only unified customer experience management (Unified-CXM) platform to capture and analyze data from news, blogs, print, broadcast, radio, and 30. This goes hand in hand with understanding your social media ROI and the impact of your social team. A comparison of 36 social media monitoring software tools. Audience reach answers the question of how many people had the opportunity to consume (i. Arbitron. Today, the scissors are manned by a range of software tools to help savvy PR and marketing professionals to follow relevant conversations happening across all available media. Birdeye. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand. Trend Hunter. As the digital landscape expands, traditional media monitoring has evolved to keep up.